You don’t need just another strategy.
You need SOFT Business School.
Welcome to SOFT Business School.
It’s time to stop struggling. I want you to know the ease of a SOFT business.
I can pretty confidently say that if you’re here, reading this, you’re probably doing all the right things—implementing the latest strategies, scrolling for trends, making the reels, promoting your freebies, showing up consistently, putting out valuable content, launching products and promos and programs but…
You’re just not growing.
You can’t get momentum.
You’re not as profitable as you hoped.
It’s not your fault.
From every swipe of your thumb, to email newsletter in your inbox, you’re made to believe that if you can just stay on top of trendy strategies, and post more, and create more products and get more followers and HUSTLE HARDER, that will be the key to a successful business.
So you do all the things and invest your time and spend your dollars and work long hours—and the return on all of that invest of YOU is very, very small.
You feel frustrated. Discouraged. And burned out. You’re wondering if this will even work.
You don’t need one more strategy.
You need SOFT Business School.
SOFT Business School has given me the foundations and the belief that I truly can run my business the way I want to. Molly is one of the most pivotal people I have met in my business journey.
-Morgan, SBS student
We aren’t getting to the root of the problem.
I have seen businesses flounder and often fail because of the lack of clarity on three things:
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Our stories and experiences have shaped who we are and the work we want to do in the world. It gives us clarity and grounding in our business, keeps us going when it’s hard, and helps us understand the why behind our work . Knowing your story and having someone guide you to understanding how it impacts your business changes your perspective on everything.
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The internet is crowded and noisy. How do you stand out? What makes you different and memorable? What do you stand for?
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A roadmap that is grounded in smart, strategic work while also valuing rest, creativity, and rejuvenation that comes from prioritizing our offline lives, as well.
You don’t need to hustle harder.
You need a clearer vision.
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Clarify your unique point of view and message so that you know exactly what to say—from an Instagram caption, to an email newsletter, to the copy on your website.
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Uncover the stories that have shaped who you are and the work you were meant to do in the world. Learn how and where to share those stories to attract your ideal person.
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Apply smart, soft strategy to the strong foundations you’ve built for your business. And feel more confident and clear on your message.
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Not only will you define what a soft business looks like in your life, you’ll walk away with a plan—a specific roadmap to know what you should do next in your business.
What’s included?
6 Training Calls & Workbook
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SOFT Business School is a 12-week program with live, guided coaching from me. I will get to know you and your business so we can dive into the important work.
Implementation
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Included in the program are six 90-minute workshop-style calls where I guide you through the work. Classes are hands-on with time for valuable discussion and Q&A. You won’t be left to do this on your own.
Community & Accountability
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In between each call, you’ll have a week “off” to implement and accomplish the work. We’ll treat our business like a SOFT business right away. I value the success of your business and your offline life. And I want you to have the space to think, work, and rest.
12 Weeks Group Coaching
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What should we know about the services you provide? Better descriptions result in more sales.
What will you learn in SOFT Business School?
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Call 1: Orientation & Meet Your Classmates
Call 2: Your Why & Your Niche:
Uncover the stories that shape you and your work and get dialed in on the people you want to serve.
Call 3: Finding Your Unique POV & Messaging:
How do you stand out? What do you stand for?
Get ready to get super clear on your beliefs, opinions, and messaging.
Call 4: Building Your Email List:
Create your irresistible offer and watch your email list explode. You’ll learn how to market and nurture your email list—one of your most important assets.
Call 5: Relaunching Your Instagram:
Put your work from previous weeks into your own practical strategy and plan. Learn how to show up on Instagram with intention and ease, and lean into your messaging to help find your people and build community.
Call 6: Your Mission & Vision For Your Work:
Bring all your work together in a vision statement like you’ve never seen before. You’ll use yours in every part of your business. This is one of the most inspiring and empowering classes I teach. Get ready to dig deep and dream big for your people.
Call 7: Mapping Out The Future Of Your Business:
Where do you go from here? Define what SOFT looks like in your business and create a clear roadmap for what’s next.Your business plan will include practical next steps so you feel confident and re-energized for the work ahead.
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SOFT Business School runs twice a year. It opens in December for a January start. And again in August for a September start. And it sells out quickly. Just like having a SOFT business, I run SOFT Business School the same way. I want you to have time to actually do the work, not to have it snowball and overwhelm you. This is the reason I hold class every other week—so that you have time to think, percolate, and implement.
Specific class dates will be released when each cohort opens so that you can block off your calendar.
FAQs
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Our calls will be on Wednesdays starting at 12:00pm Eastern. All the calls will be recorded but you’ll get the most out of the program by attending live. We meet every other week.
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In SOFT Business School you’re learning the things I WISH I would have known when I started my business. If you’re starting your business out with the solid foundations you’ll learn in this program, you’ll be unstoppable. I truly believe that.
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No matter what you’re selling you have to have clear messaging and you have to know what sets you apart. The SOFT business model works for any business. However, you should be a business that considers Instagram one of your main marketing platforms.
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You’ll be added to a private Facebook group so that you can ask questions, check in, and have accountability between calls.
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The next cohort of SBS will open in August and begin in September. I encourage anyone considering joining the next session to get on the waitlist, so you are notified first. The last two session have sold out in two days. You can get on the list HERE.
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Each week, you’ll receive a set of worksheets that will be completed during our calls together. At the end of the 12 weeks, I will bundle all the worksheets into one downloadable workbook so that you can revisit them whenever you’d like and have them all together in one place.
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At the end of the 12 weeks, you’ll have an opportunity to join my mastermind. It is only available to graduates of SOFT Business School so that you have a solid foundation on which to start implementing strategies and ideas that will make your business grow exponentially! If you’re not ready for this, I also offer 1:1 coaching options.
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Send me a DM on Instagram and I’ll respond with a voice memo and help you make the best decision for your business. I will never pressure you into something you’re not ready for.
A little tough love
If you are trying to launch, grow, or scale your business, and you haven’t done this work yet, you’re wasting a lot of your precious time working hard at the wrong things. I know because I used to be the one dishing out trendy tips like band-aids for broken businesses.
Not doing this work means you’re building your business on shaky ground.
It might work for a little while.
But then it won’t. And you’ll have lost a lot of time and be left with a business without a vision or a sustainable future.
I want you to have a thriving business online. And a beautiful life offline. I believe it’s absolutely possible to have both. And I absolutely believe in you.
xo. Molly
Count me in!
This round of SOFT Business School has SOLD OUT! Click below to get on the waitlist when the next cohort opens.
SOFT Business School currently runs twice a year. It opens in August for a September start. And again in December for a January start.
And it sells out quickly.
Trust me. Get on that waitlist.