Scale your business without burning out.
A membership built for women who want more.
More impact.
More profit.
More purpose.
Without the hustle.
You’re ready to take your business to the next level—but not at the expense of your values, your time, or your peace of mind.
You’ve worked hard to get here. Your business isn’t just a side hustle anymore; it’s your future. You’re ready to grow, to scale, to make an even bigger impact.
But here’s the frustration:
You’re done with surface-level strategies that feel fake or exhausting.
You’re tired of endless hustle that leaves no room for the life you love.
You’re craving purposeful growth, not just more busyness.
You want to surround yourself with women who get it—women who share your ambition, your drive, and your values.
Welcome to SOFT Business Club
A membership community for ambitious, creative women like you—women who want to build thriving, scalable businesses while still maintaining time and freedom for their offline lives.
Here’s what you’ll find inside:
A robust library of content exclusive to club members that will give you the tools and strategies to scale your business with ease.
EXCLUSIVE COURSES
Whether it’s refining your sales page, brainstorming content, hammering out your pricing, or perfecting your website, these calls are your chance to get expert eyes on what matters most in your business.
MONTHLY HOT SEAT CALLS
PRIVATE MEMBER PODCAST
Get answers to your questions on the go. Each episode is tailored to member-submitted topics, offering practical advice you can implement immediately.
REAL COMMUNITY
Connect with like-minded women in a private space where you can ask questions, share wins, and collaborate. This isn’t just another group—it’s your home base to be supported by women who get you.
Take a tour inside SOFT Business Club
Grab your rugby and your racquet, your business just met it’s match.
Like any private club, this one comes
with exclusive perks.
Inside the Club
EMAIL MARKETING MASTERY
Learn how to set up your complete email marketing system inside Flodesk. You'll learn how to set up your account, brand your emails, segment your audience, set up automated workflows, and grow your list.
FLODESK TEMPLATE LIBRARY
Access our exclusive library of Flodesk templates for newsletters, product round-ups, launches, and more. You’ll be able to add these directly into your account and use them immediately with just one click.
MY PLANNING SYSTEM
Go behind the scenes of my business to learn how I use Trello and Sunsama to plan my week, coordinate my calendar, and keep track of weekly and daily tasks. This system focuses on a soft but structured approach that's designed to help you stay clear on your priorities while leaving room for flexibility in your plans.
MASTERING MANYCHAT
Learn how to use Manychat for Instagram, from basic comment to DM automation, to advanced automations using conditions and tags. With step-by-step tutorials and ready-to-use templates, you’ll be set up and running quickly. Discover how Manychat boosts engagement, captures leads, and drives conversions.
MY TECH STACK: BEHIND THE SCENES of MY BUSINESS
Walk through the tools I’m using, why they work for my business, and the thought process behind my decisions. Plus, I’ll share the tools I’ve used in the past, what worked (and didn’t), and why I made the switch. This course is designed to help you streamline, simplify, and make smarter choices for your own business tech.
GROW YOUR LIST with a 5 DAY CHALLENGE
Learn how to create and run a 5-day challenge that grows your email list, nurtures your audience, and sets the stage for future sales. This step-by-step course will guide you through planning, promoting, and executing a challenge that positions you as an authority, strengthens your community, and turns participants into warm leads.
MASTER THE ART OF STORYTELLING
Unlock the secret to finding powerful stories in everyday moments that connect with your audience and build trust. Whether you're a natural storyteller or not, this masterclass will give you the exact framework I use to effortlessly weave storytelling into content.
CONTENT STRATEGY BLUEPRINT
Learn my content planning strategy that is sustainable, grows your business, and can be used every month. You'll learn how to create a schedule that's doable for you, the power of disruptor content, making your own anchor content and the data you should be tracking month over month.
CREATING A STANDOUT INSTAGRAM PROFILE
Packed with actionable tips and common mistakes to avoid, this class will help you make a lasting first impression and turn profile views into clicks, connections, and customers. Learn how to craft a bio that speaks directly to your ideal customer, create highlights that showcase your value, and optimize every element of your profile.
THE GIFT OF YOU
We want our businesses to be in alignment with our strengths, our gifts, the things that light us up. This heart-centered class will walk you through reflection to help uncover what your own gifts are. This understanding will help you know where to lean in and where to let go in your business.
WRITE YOUR WELCOME SEQUENCE
Learn how to craft a high-converting Welcome Sequence Funnel that builds trust, delivers value, and nurtures leads into clients and customers. This course will guide you through planning, writing, and automating emails— giving your subscribers value, sharing your story in a way that builds connection, and adding calls-to-action that convert.
THE ANCHOR CONTENT STRATEGY
This masterclass dives into crafting message-aligned posts that act as a “welcome mat” for new followers and a touchpoint for your loyal people. Both a content strategy AND a visual strategy—you’ll learn how to build content that is memorable, cohesive, and resonates deeply with your audience—so they know they’re in the right place.
DISCOVER YOUR BRAND VALUES
One of the most important steps in getting clear on your brand message, is understanding what your brand values. These values are shaped by who you are and the guiding beliefs you bring to your business. This self-paced course will walk you through the steps to uncover your own brand values, drilling down to five bold statements that you can use in your marketing, copy, and message.
Rolling out soon…
Who is SOFT Business Club for?
SOFT Business Club is for creative, ambitious women, who want to make an income while making an impact. They are:
Serious about scaling their businesses while staying true to their purpose.
Committed to growth but refuse to sacrifice their offline lives.
Done with fluff and want strategies that feel aligned and authentic.
Craving a community of ambitious women who inspire and uplift them.
I’m Molly.
I’m a business coach, Instagram strategist, podcast host, and FOUNDER of The SOFT Business Movement. I’ve built a six figure business on the values of kindness, authenticity, drive, and tenacity.
I’ve been through burnout, corporate fatigue, and the emptiness of trying to build a business that looked like everyone else’s.
But I’m not like everyone else. (And neither are you.)
When I embraced my strengths, leaned in to my story, and stayed true to my heart for people—the SOFT Business Movement was born. I’ve been in the online space for twenty years. I’ve run high ticket coaching, in-person retreats, long-running memberships, speaking gigs, and digital courses. I’m not some flash in the pan coach with empty promises and inflated numbers.
I’m here for the long haul.
I’m here for my people.
And I’m committed to helping you have a thriving business online and a beautiful life offline.
Welcome to The Club.
I just want the TL;DR. What’s included and what’s the price?
A note from me, to you…
As you level up in your business, your need for more advanced education and support also levels up. And while many memberships exist to support beginners, SOFT Business Club is meant for all-in business owners ready to take action. Your business is no longer a side-hustle. You're ready to move the needle in big ways.
But the truth is, this part of the journey can be hard and lonely. There is a lot of messy middle. You'll get in your head and get in your own way. Scaling comes with growing pains. And it's hard to do it alone.
"Every time a business doubles, it breaks." You'll burn it down and build it back up. When you're in the thick of these transitions you'll get support as you strategize your next steps; you'll learn from someone who will help you protect your heart, mind, and creativity. And you'll have a group of women on the same road reminding you that you've got this.
A note to the beginner:
If you’re reading this wondering if this is a space where you belong, or wondering if you’re ready, I’d ask yourself a few questions: Are you all-in on your business? Do you have the stability to invest in yourself and your growth? Do you bring expertise to the table that makes you ready to run, but you’re new to scaling an online business? Do you know you’re going to be here one day and want to be in the same room with women who will push you to grow? If the answer is yes to any of these, you’re in the right place.
Ready to join the club?
Here’s what your membership includes:
12 MONTH SUBSCRIPTION
One payment of
$1970
or 12 payments of $197
PLEASE NOTE: If you choose to enroll with an installment plan, you are 100% responsible for completing all of your payments. The installment plan is offered as a courtesy. This is NOT a membership that can be cancelled. This is a commitment to completing your payments.