You don’t need just another strategy.
You need SOFT Business School.

Welcome to SOFT Business School.

It’s time to stop struggling. I want you to know the ease of a SOFT business.

I can pretty confidently say that if you’re here, reading this, you’re probably doing all the right things—implementing the latest strategies, scrolling for trends, making the reels, promoting your freebies, showing up consistently, putting out valuable content, launching products and promos and programs but…

You’re just not growing.
You can’t get momentum.
You’re not as profitable as you hoped.

It’s not your fault.

From every swipe of your thumb, to email newsletter in your inbox, you’re made to believe that if you can just stay on top of trendy strategies, and post more, and create more products and get more followers and HUSTLE HARDER, that will be the key to a successful business. 

So you do all the things and invest your time and spend your dollars and work long hours—and the return on all of that invest of YOU is very, very small.

You feel frustrated. Discouraged. And burned out. You’re wondering if this will even work.

You don’t need one more strategy.
You need SOFT Business School.

SOFT Business School has given me the foundations and the belief that I truly can run my business the way I want to. Molly is one of the most pivotal people I have met in my business journey.

-Morgan, SBS student

We aren’t getting to the root of the problem.

I have seen businesses flounder and often fail because of the lack of clarity on three things:

  • Our stories and experiences have shaped who we are and the work we want to do in the world. It gives us clarity and grounding in our business, keeps us going when it’s hard, and helps us understand the why behind our work . Knowing your story and having someone guide you to understanding how it impacts your business changes your perspective on everything.

  • The internet is crowded and noisy. How do you stand out? What makes you different and memorable? What do you stand for?

  • A roadmap that is grounded in smart, strategic work while also valuing rest, creativity, and rejuvenation that comes from prioritizing our offline lives, as well.

You don’t need to hustle harder.
You need a clearer vision.

  • Clarify your unique point of view and message so that you know exactly what to say—from an Instagram caption, to an email newsletter, to the copy on your website.

  • Uncover the stories that have shaped who you are and the work you were meant to do in the world. Learn how and where to share those stories to attract your ideal person.

  • Apply smart, soft strategy to the strong foundations you’ve built for your business. And feel more confident and clear on your message.

  • Not only will you define what a soft business looks like in your life, you’ll walk away with a plan—a specific roadmap to know what you should do next in your business.

What’s included?

6 Training Calls & Workbook

  • SOFT Business School is a 12-week program with live, guided coaching from me. I will get to know you and your business so we can dive into the important work.

Implementation

  • Included in the program are six 90-minute workshop-style calls where I guide you through the work. Classes are hands-on with time for valuable discussion and Q&A. You won’t be left to do this on your own.

Community & Accountability

  • In between each call, you’ll have a week “off” to implement and accomplish the work. We’ll treat our business like a SOFT business right away. I value the success of your business and your offline life. And I want you to have the space to think, work, and rest.

12 Weeks Group Coaching

  • I intentionally keep the cohorts of SOFT Business School small so that a true community of women can come together to support, encourage, and push each other. Past students have launched programs together, become accountability partners, and remained business besties long after SBS ends.

What will you learn in SOFT Business School?

  • Call 1: Orientation & Meet Your Classmates

    Call 2: Your Why

    Uncover the stories that have shaped who you are and led you to the business you've built. And learn how to share these stories in ways that connect you to your community, and impact the direction of your work.

    Call 3: Your Niche

    My approach to finding your niche is very different from most typical courses. We'll talk about how your why helps you uncover the people you're called to serve and where your personal story fits in to the bigger picture.

    Call 4: Finding Your Unique POV & Messaging:

    How do you stand out? What do you stand for?

    Get ready to get super clear on your beliefs, opinions, and messaging.

    Call 5: Your Business Ecosystem

    Put your work from previous weeks into your own practical strategy and plan. We’ll talk about relaunching your Instagram and mapping out your entire business ecosystem, so that you understand where to focus your efforts to grow your business.

    Call 6: Your Mission & Vision For Your Work:

    Bring all your work together in a vision statement like you’ve never seen before. You’ll use yours in every part of your business. This is one of the most inspiring and empowering classes I teach. Get ready to dig deep and dream big for your people.

    Call 7: Mapping Out The Future Of Your Business:

    Many people finish an online program and then think, "NOW WHAT?!" In SOFT Business School I make sure you know what's next. We'll define what SOFT looks like in your business and create a clear roadmap for you. Your business plan will include practical next steps so you feel confident and re-energized for the work ahead.

    BONUS CALL: There will also be a bonus Q&A call following week 3. This call is optional, but I highly recommend you join!

  • This is the FINAL round of SOFT Business School’s 12-week program.

    This cohort will take place on Thursdays at 12pm ET, on the following dates:

    • January 23 (Orientation)

    • January 30 (Week 1)

    • February 13

    • February 27

    • March 6 (Bonus Call)

    • March 20

    • March 27

    • April 10

  • "If you're looking to find the HEART of your business, and you're tired of feeling like you're on an endless hamster wheel of tasks with no real meaning, SOFT business school is for you. Molly knows how to ask the hard questions and guide her people through the struggle and into clarity with kindness and support."

  • “SBS made me feel seen, possible, accepted and safe. I felt like my business was understood vs other coaching programs where the teacher/coach just didn’t get my business. It felt manageable and that I made so much progress. The women in SBS are all amazing and now my virtual business besties. I love Molly’s simple approaches that are deep! Lesson one was better than years of therapy and unearthed so many POSITIVE things that gave the little voice that has been growing a megaphone.”

  • "I had no idea what I was in for. Each week really felt like therapy in a lot of ways. I spent hours thinking about and journaling the topics we were discussing and really digging in to find clarity. You asked questions that not one single other coach, mentor, or course has ever asked."

  • "I felt like I was working all the time, but I felt less and less connected to the work I was doing and the people I was doing it for. Molly helped us really look at what we were doing—to get out of the to-do list grind and into a bigger, more rewarding perspective on our business."

  • "For the first time in my 10+ years as a small business owner, I feel happy and connected about my daily to-do list, confident about where my business is going, and able to actually unplug and step away from the work and into my life. If you do the work, it’s a life-changing program."

FAQs

  • Calls for the January cohort are tentatively planned for Thursdays at 12pm ET beginning on January 23rd. All the calls will be recorded but you’ll get the most out of the program by attending live. We meet every other week.

  • In SOFT Business School you’re learning the things I WISH I would have known when I started my business. If you’re starting your business out with the solid foundations you’ll learn in this program, you’ll be unstoppable. I truly believe that.

  • No matter what you’re selling you have to have clear messaging and you have to know what sets you apart. The SOFT business model works for any business. However, you should be a business that considers Instagram one of your main marketing platforms.

  • You’ll be added to a private community group so that you can ask questions, check in, and have accountability between calls.

  • Our first call for SOFT Business School is our Orientation Call on Thursday, January 23, at 12pm eastern. On this call you'll meet your classmates, get important details about the class, and receive your first homework assignment.

  • Each week, you’ll receive a workbook that will be completed during our calls together. At the end of the 12 weeks, I will bundle all the workbooks into one downloadable workbook so that you can revisit them whenever you’d like and have them all together in one place.

  • At the end of the 12 weeks, I will share some exclusive opportunities for alumni-only to stay connected and plugged in with me and your classmates. These opportunities are designed to help you continue the momentum of SOFT Business School and implement what you’ve learned.

  • Send me a DM on Instagram and I’ll respond with a voice memo and help you make the best decision for your business. I will never pressure you into something you’re not ready for. Find me on Instagram here.

A little tough love

If you are trying to launch, grow, or scale your business, and you haven’t done this work yet, you’re wasting a lot of your precious time working hard at the wrong things. I know because I used to be the one dishing out trendy tips like band-aids for broken businesses.

Not doing this work means you’re building your business on shaky ground.

It might work for a little while.

But then it won’t. And you’ll have lost a lot of time and be left with a business without a vision or a sustainable future.

I want you to have a thriving business online. And a beautiful life offline. I believe it’s absolutely possible to have both. And I absolutely believe in you.

xo. Molly

Count me in!

Join the FINAL SESSION of SOFT Business School!

Join now!

One payment of

$1197

or 3 payments of
$399

Soft is the new strong.

Soft is the new strong.